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Wayfair Vs IKEA 2024 [Which Is The Best Furniture Brand?]

By: Susie
Updated On: November 28, 2023

Choosing the right furniture vendor can be quite a task, especially when you’re torn between two popular retail giants – Wayfair vs IKEA.

They are both acclaimed in their own right and now you’ve stumbled upon the quintessential IKEA vs Wayfair debate that leaves many shoppers entranced, trying to discern which brand truly outperforms the other.

Factors such as style, logistics, functionality, and, of course, cost often come into play. An equally significant comparison point is the Wayfair quality vs IKEA.

When it comes to buying furniture online, your decision can weigh heavily on these points. Each platform has its own set of merits and demerits that can sway your hearts and home aesthetics differently.

Let’s decode these factors further so that you can make a well-informed decision about where to source your home goods.

A Quick Look at Wayfair

Stepping into the e-commerce realm in August 2002, Wayfair was established by the dynamic duo of Niraj Shah and Steve Conine. Initially operating as CSN Stores, the company rebranded to Wayfair in 2011 and hasn’t looked back since.

As a public company, Wayfair’s stocks trade as NYSE: W (Class A), which plays a part in the Russell 1000 Component.

With its headquarters situated at 4 Copley Place in Boston, Massachusetts, this choice furniture vendor is renowned across many lands, including the United States, United Kingdom, Germany, Ireland, and Canada.

Though there have been some decreases in their financials, with a revenue of US$13.71

billion recorded last year (2021) alongside operating income and net income standing at $94 million and $131 million, respectively, their total assets have maintained stability at US$ 4.57 billion.

Founded on the premise of making online retail simpler and more efficient for customers worldwide, Wayfair’s commitment remains unwavered even today.

The company prides itself on easy-to-navigate online shopping services furnished with diverse choices to cater to individual household needs.

Supporting these operations is a mammoth workforce that currently consists of about 16,681 employees globally.

The key personnel steering this ship is none other than co-founder Niraj Shah, who acts as co-chairman, president & CEO, along with Steve Conine, carrying out co-chairman duties.

A Closer Look at IKEA

IKEA is a private retail corporation that was established back in 1943 by Ingvar Kamprad. Headquartered in Leiden, Netherlands, this global powerhouse oversees a whopping 445 locations as of 2021.

A Closer Look at IKEA

Printed in bold across the organization is the name of its notable CEO, Jesper Brodin, who plays crucial roles alongside key figures like Jon Abrahamsson Ring, Chairman and CEO of Inter IKEA Holding.

IKEA’s legacy spans almost eight decades, during which it has catered to its cherished customers worldwide, offering a variety of essential items ranging from ready-to-assemble furniture to homeware and food products.

Now, when you peek into their numbers game, it’s truly impressive. In 2021 alone, they clocked a revenue of €44.6 billion.

Following that, with the net income for 2022 standing at €710 million and counting, IKEA navigates as a major player in the retail industry.

The company also boasts an extensive workforce comprising around 231,000 dedicated employees across different areas globally, as reported in 2022.

Perhaps the strength of IKEA’s strategy lies not just in these big numbers but within their revolutionary business approach.

They were one of the early pioneers who primarily offered flat-pack furniture products, which are now synonymous with the brand name.

This unique selling proposition disrupts conventional retail norms and has successfully captured the hearts (and homes) of millions around the globe.

These tidbits about this renowned retail entity familiarize you with what shapes IKEA’s distinct market stature today.

As you dive deep into deciding your preferred furniture vendor between Wayfair vs IKEA, knowing such details can steer your decision-making process effectively.

What are the Price Range of Wayfair and IKEA?

When planning your furniture investment, knowing the price range of your selected vendors can offer invaluable guidance.

By diving into the cost factor of both Wayfair and IKEA, you will be better equipped to correlate your budget with the brand that suits you the best.


Wayfair offers an extensive scope covering diverse price points that cater to different customer needs, from budget-conscious to luxury seekers. The spectrum runs between $120 and climbs up to a lavish $4,000.

The wide variety of offerings undoubtedly caters to a wide demographic, appeasing both those seeking comfort at a bargain and those who favor luxury.

Supplementing the varied range are the frequent sales and discounts that allow you to save more while shopping for your favorite pieces.


IKEA, on the other hand, is well-recognized for providing affordable selections without compromising style and quality. Most of their furniture items start at a reasonable $150, reaching up as high as $3200.

It remains very popular among students and young professionals due to its affordable yet sturdy offerings that are stylish but not excessively pricey.

IKEA’s frequent promotions often reduce prices further, which benefits budget-savvy customers.

The Product Range of Wayfair and IKEA

When it comes to adorning your living space, the range of products offered by a retailer is crucial.

The Product Range of Wayfair and IKEA

With a wide product range, you can experiment with your home decoration and express your individual style efficiently.


As a leading global furniture provider, Wayfair offers an extensive array of furniture options that are varied in style, design, and price.

Their collection is curated to cater to every possible home decorating need. Amid their assortment, you’ll discover:

  • Sofas: A broad selection ranging from plush, luxury sofas to minimalist futons.
  • Loveseats: Compact solutions for couples or small apartments, all in several designs.
  • Sectionals: These larger seating options are great for families or entertaining guests.

They offer various add-ons such as lamp stands, coffee tables, storage options, and much more that contribute to creating delightful spaces.

Also Read: Top 70 Wayfair Alternatives [Get Your Perfect Home Decor In 2024]


They boast an international presence and recognition as a global furniture sales giant. IKEA excels in combining functionality with aesthetic appeal.

Each piece designed by IKEA tells a story, be it about sustainability or making efficient use of every inch of space. Within their vast product catalog, you’ll find:

  • Sofas: Sofas are available in different types, like recliner sofas, corner sofas, or sofa-cum-bed.
  • Sectionals: Corner sectionals in varying sizes offer ample seating space while saving room area.
  • Loungers: Comfy loungers for lazy weekends or afternoon naps. Add to this list smaller accessories like floor lamps, cushions, and wall art pieces that provide the perfect finishing touches.

In comparing product ranges between Wayfair vs IKEA, it’s safe to say both have managed to curate impressive collections befitting different styles and budgets.

Your decision should revolve around what you need, the style that appeals to you, and the budget you are willing to settle on.

Explore More: Do IKEA Mattresses Have Fiberglass? [Why Does IKEA Avoid It?]

Ease of Ordering & Shipping

When it comes to shopping online for furniture, the ease of ordering and shipping procedures play a crucial role in customer satisfaction.

Ease of Ordering & Shipping

Both Wayfair and IKEA have their specific logistics systems, each offering distinct benefits and challenges.


Navigating through the Wayfair online platform can be a delightful experience, thanks to its user-friendly interface.

The company has prioritized making your furniture shopping as hassle-free as possible. Shipping time typically takes 1 to 3 weeks, although expedited delivery options can get your order to your doorstep quicker.

Wayfair offers free shipping on orders exceeding $49. Given the scale of most furniture purchases, reaching this threshold won’t be tough.

There’s also the convenience of Wayfair’s return policy. If you’re unsatisfied with your order within the first 30 days, you may return it for a refund or store credit note that you’ll need to cover your return shipping costs and keep the original packaging.

One more feather in Wayfair’s cap is its warranty coverage. They provide limited warranties on products, with further protection plans available for purchase, ensuring that your investment doesn’t meet an untimely end.


IKEA’s streamlined website makes finding products straightforward and efficient. This global retailer ensures relatively swift delivery, and it takes about 1 to 2 weeks for an order to arrive.

Unlike Wayfair, they charge a delivery fee of $39-$59 for larger items, which might turn off some buyers.

IKEA certainly wins hands down when it comes to liberal return policies: they offer a whopping 365-day return window with proof of purchase, provided the item has been kept clean and undamaged.

What’s more impressive is IKEA’s assurance of product quality; their warranties are item-specific but start from the purchase date, giving you peace of mind about your investment.

Also Read: 52 Best Furniture Stores To Visit In 2024 [From Budget To Luxury]

Pros and Cons of Wayfair

Shopping for furniture brings with it a certain thrill as you discover unique pieces that resonate with your taste and sensibilities. One of the predominant competitors in this arena is Wayfair.

Known for its extensive catalog and user-friendly interface, Wayfair has carved out a significant niche for itself in the online market. It does have its pros and cons.

  • Wide range of items
  • Free shipping for orders above $49
  • All price ranges
  • 30-day return window
  • Protection plans for purchase
  • In-home delivery and installation offered
  • Limited time for returns
  • In-home delivery costs extra
  • No warranty
  • No showrooms

Pros and Cons of IKEA

IKEA has made its name as a go-to furniture retailer, attracting millions with its economical offerings and sleek Scandinavian designs. There are various pros to shopping at IKEA that you should consider.

  • 365-day return policy
  • Flat rate shipping fees
  • Many showrooms in the US
  • Many items available of styles, colors, and fabrics
  • Lower price point
  • Limited warranties depending on the item
  • No free shipping
  • Some items are lower in quality due to mass production
  • No setup option for home delivery

Which is the superior option: Wayfair or IKEA?

Both Wayfair and IKEA offer a wide array of furniture and home accessories. The superior option truly depends on your specific preferences and needs.

Which is the superior option: Wayfair or IKEA?

IKEA’s primary appeal lies in its affordability and sleek Scandinavian designs. The brand offers modern and minimalist furniture pieces that often require self-assembly.

It’s an ideal choice if you’re looking for cost-effective options and don’t mind putting a little effort into setup.

Wayfair, on the other hand, stocks products from multiple brands, giving customers a wider selection spanning various styles and price ranges.

If you are looking for diversity in designs or prefer having your furniture arrive fully assembled, Wayfair may be more to your taste.

Explore More: 19 Best Places To Buy Kids Furniture Online In 2024 [Trustworthy Stores]

FAQs About Wayfair Vs IKEA

Is IKEA cheaper than Wayfair?

Yes, in general, the furniture and home items offered by IKEA are more budget-friendly compared to Wayfair. The price may vary based on specific items.

Is the quality of products from Wayfair better than IKEA?

Both offer good quality, but their materials differ. IKEA often uses a more natural consensus with wood and metal, while Wayfair also includes a range of synthetic options.

Does Wayfair have physical stores like IKEA does?

No, unlike IKEA, which has numerous showrooms around the world, Wayfair operates wholly online without physical stores.

Can I return an item if I am not satisfied with it?

Yes. Both companies have generous return policies – 30 days for Wayfair and a whopping 365 days for IKEA.


In the battle of furnishing giants, both Wayfair and IKEA have their own perks and drawbacks. Deciding between them ultimately hinges on your personal needs and expectations.

Whether it’s IKEA’s wallet-friendly pricing, simplistic yet stylish designs, and fantastic return policy or Wayfair’s vast range, home delivery, and assembly services that you value more.

Assess what you prioritize – price, quality, style versatility, or convenience before making your choice.

Remember that it doesn’t have to be an either-or situation. You can always combine purchases from both stores to create your ideal home space.

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