Tung Tung Sahur, the iconic Brainrot character and mascot of Steal a Brainrot, was suddenly removed from all Roblox games in September 2025 following a copyright dispute with creator Noxa and his agency Momentum Lab. The character's disappearance has left millions of players devastated and sparked a heated debate about AI-generated content ownership in gaming.
| Aspect | Details |
|---|---|
| Character Removed | Tung Tung Sahur |
| Primary Game | Steal a Brainrot |
| Removal Date | September 13, 2025 |
| Copyright Claimant | Noxa (creator) & Momentum Lab (agency) |
| Game Developer | Sammy (SpyderSammy) |
| Current Status | Removed pending licensing negotiations |
| Impact Scope | Multiple Brainrot games affected |
Tung Tung Sahur emerged as one of the most recognizable characters in the Brainrot trend that swept through Roblox and social media platforms. Created by Indonesian artist Noxa (known online as noxaasht), this character quickly became the face of Steal a Brainrot, which grew to become one of Roblox's most popular games with over 24 million concurrent players at its peak.
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The character, inspired by Italian Brainrot memes, featured distinctive visual elements including a wooden bat appearance and signature introduction sequences. Players grew so attached to Tung Tung Sahur that entire communities formed around the character, with memes, fan art, and even lore about his "children" and "girlfriend" circulating throughout the Roblox ecosystem.
The removal of Tung Tung Sahur stems from a complex copyright dispute that highlights the emerging challenges of AI-generated content in the gaming industry. According to official statements from Momentum Lab, the agency representing creator Noxa, the character was removed due to intellectual property concerns.
Momentum Lab claims that Tung Tung Sahur, despite being AI-assisted in creation, represents copyrighted intellectual property belonging to Noxa. In their official TikTok statement, the agency clarified several key points:
The agency emphasized that they were "open for discussion" and wanted to see Tung Tung Sahur return to the game, but only after proper licensing agreements were established.
The Tung Tung Sahur case raises important questions about copyright protection for AI-generated and AI-assisted artwork. This dispute represents one of the first major conflicts between AI content creators and gaming platforms, setting a precedent that could affect countless future cases.
The copyright status of AI-generated content varies significantly across jurisdictions:
Momentum Lab argues that Tung Tung Sahur qualifies as "human-guided creation" rather than raw AI output, citing the creative decisions, conceptual development, and artistic direction provided by Noxa during the character's creation process.
This case could have far-reaching implications for the gaming industry:
The removal of Tung Tung Sahur has sent shockwaves through the Roblox community, particularly among younger players who had formed strong attachments to the character.
The community response has been immediate and intense:
The removal wasn't limited to just removing the character's appearance. According to player reports and game analysis, Tung Tung Sahur's absence affected multiple aspects of Steal a Brainrot:
The controversy extended beyond Steal a Brainrot, affecting other Brainrot-themed games:
"Hello everyone, We are the agency of Noxa and I'd like to clarify the situation about Tung Tung Sahur in Sammy's game 'Steal a brainrot'. NOXA DID NOT REMOVE TUNG SAHUR! Neither Noxa nor us asked for tung tung sahur to be removed. Sammy asked us to contact his lawyer. While we were waiting for the lawyer to get back to us, Sammy decided to remove the character from the game. It was Sammy's decision."
"Steal a Brainrot is making millions of revenue using Noxa's work, in which we invest time and resources. We were always open for discussion and Noxa would be happy for the players to keep playing with Tung Sahur. But we are waiting for Sammy and his lawyer's replies."
- "Sammy deleted tung tung! I did not ask him to remove! Will the other brainrots leave? We can't lose our legend like this. Do you want tung tung back?"
Several possibilities exist for Tung Tung Sahur's future:
Noxa and Momentum Lab have indicated that Tung Tung Sahur isn't their only creation. Other Brainrot characters that could face similar situations include:
This suggests that the current dispute could be just the beginning of broader licensing discussions affecting multiple popular characters across the Roblox platform.
Tung Tung Sahur was removed due to a copyright dispute between the game developer Sammy and the character's creator Noxa, represented by Momentum Lab. The removal occurred while licensing negotiations were ongoing.
No, according to official statements from Momentum Lab, neither Noxa nor the agency requested the removal. Developer Sammy made the decision to remove the character voluntarily during legal discussions.
The legal status varies by jurisdiction. In the U.S., fully AI-generated works typically cannot be copyrighted, but AI-assisted works with substantial human creative input may qualify for protection. Momentum Lab argues that Tung Tung Sahur falls into the latter category.
The character's return depends on the outcome of licensing negotiations between Sammy and Momentum Lab. Both parties have expressed openness to discussion, but no agreement has been reached yet.
Multiple Brainrot-themed games removed the character, including Brainrot Evolution. The scope could expand to other games using Noxa's creations if licensing issues aren't resolved.
The community response was overwhelmingly negative, with players expressing sadness, anger, and confusion across social media platforms. Many younger players were particularly upset, with reports of children crying over the character's disappearance.
This case sets an important precedent for how AI-generated and AI-assisted content will be handled in the gaming industry. It may lead to more formal licensing requirements and clearer guidelines for developers using AI tools.
Yes, Momentum Lab has indicated that Noxa created other Brainrot characters like Garama, Madundungt, and Brr Esteh Patimum. These characters could face similar licensing issues in the future.
Players should follow official channels like the Steal a Brainrot Discord, Momentum Lab's TikTok account, and reputable gaming news websites for the latest developments.
This case highlights the importance of establishing clear licensing agreements for all game assets, including AI-generated content, and the need to consult legal counsel when using third-party intellectual property.
The removal of Tung Tung Sahur from Roblox games represents a watershed moment in the intersection of AI-generated content, intellectual property law, and online gaming. This case demonstrates the complex challenges that arise when traditional copyright frameworks meet new creative technologies.
For players, the disappearance of a beloved character has been emotionally devastating, highlighting the deep connections that form between gamers and digital mascots. For developers, it serves as a crucial reminder of the importance of proper licensing and intellectual property management in an era where AI tools are becoming increasingly prevalent in content creation.
As negotiations continue between Momentum Lab and Steal a Brainrot developer Sammy, the gaming community watches with bated breath. The outcome of this dispute could shape how AI-generated characters are handled across the entire industry for years to come.
Whether Tung Tung Sahur returns to Roblox games or not, his removal has already sparked important conversations about creator rights, AI ownership, and the future of digital content in gaming. These discussions will likely influence platform policies, developer practices, and legal frameworks well beyond the current situation.
For now, players can only hope that a resolution is reached that allows the beloved character to return to the games where he brought joy to millions, while ensuring that creators receive fair recognition and compensation for their work, regardless of the tools used in the creative process.