The Fish It Merchant Update introduces the game-changing Traveling Merchant with exclusive time-limited items, a new SECRET fish (Panther Eel), two fresh fishing rods, and the code TRAVEL for free Luck Potions. This update adds the Luck Totem community boost, limited-time skins with custom animations, and mythic-tier fish to Ocean and Esoteric Depths locations.
| Update Feature | Details | Availability |
|---|---|---|
| Active Code | TRAVEL | Redeem for Luck Potions |
| New Merchant | Traveling Merchant | Rotating stock, time-limited |
| Limited Skin | Custom animations included | Goes offsale in 2 weeks |
| Secret Fish | Panther Eel | Sisyphus Statue location |
| New Fishing Rods | 2 exclusive rods | Available from merchant |
| New Baits | 2 new bait types | Merchant exclusive |
| Mythic Fish | Multiple new mythics | Ocean & Esoteric Depths |
I've been grinding Fish It since its launch, and this Merchant Update represents the most significant content drop we've seen in 2025. The Traveling Merchant system completely changes how we approach rare item collection, introducing time-pressure mechanics that make every rotation count. If you're serious about becoming a top-tier angler, understanding this update isn't optional—it's essential.
Contents
The Traveling Merchant stands as the centerpiece of this update, fundamentally changing Fish It's economy and progression. Unlike the static merchant at Fisherman Island, this wandering vendor offers rotating inventory with time-limited availability, creating urgency around rare item acquisition.
Exclusive Merchant Inventory:
New Skin Crate - This merchant-exclusive crate contains cosmetic skins unavailable anywhere else in the game. The inspect feature (newly added) lets you preview contents before purchasing, eliminating the frustration of blind crate openings. I recommend saving your coins specifically for this crate during merchant rotations.
Luck Totem - This revolutionary item activates when placed, providing luck boosts to every player near it in your server. Unlike personal luck potions, the Totem creates community-wide benefits, encouraging cooperative play and strategic placement near popular fishing spots. Placing a Luck Totem at Esoteric Depths during peak hours can make you the server hero.
Electric Guitar Skins - These aren't just cosmetic upgrades—they include unique idle animations that play while you're fishing. Your character will strum the guitar between casts, adding personality to those long grinding sessions. The animations are smooth, professionally animated, and genuinely entertaining.
2 New Fishing Rods - The merchant stocks two exclusive fishing rods with competitive stats that rival end-game equipment. These rods feature unique designs not available through regular progression, making them instant status symbols. Based on community datamining, these rods offer luck stats comparable to the Astral Rod (pre-nerf).
2 New Baits - Fresh bait types specifically designed for the new mythic-tier fish. These baits increase your chances of hooking rare catches in Ocean and Esoteric Depths zones. Early testing suggests a 15-20% improved catch rate on mythic fish when using merchant baits.
Pro Merchant Strategies:
This update introduces a LIMITED skin with custom animations that disappears from availability in exactly two weeks from the update release. Once the timer expires, this skin becomes permanently unobtainable, creating massive collectible value for early adopters.
Why This Matters:
Unlike regular skins that might return in future updates or events, LIMITED designation means permanent exclusivity. In Fish It's economy, limited items appreciate dramatically—players who grabbed the Christmas 2024 limited skin now receive trade offers worth millions of in-game coins.
The custom animations bundled with this skin set it apart from standard cosmetics. Your fishing character displays unique casting animations, catch celebrations, and idle movements that immediately identify you as an early supporter and dedicated collector.
Acquisition Tips:
I cannot overstate the importance of grabbing this skin before it vanishes. Fish It has a proven track record of never bringing back truly limited items—look at the Valentine's Day exclusives that now command premium prices in trading servers.
The Panther Eel joins Fish It's ultra-rare SECRET fish category, spawning exclusively at the Sisyphus Statue location within Lost Isle's underwater chamber. This marks the first SECRET fish added since the Magma Shark update, giving veteran anglers a fresh challenge.
Catching Requirements:
Minimum Rod Tier: You need at least the Midnight Rod or Lucky Rod to hook SECRET tier fish. Lower-tier rods physically cannot catch them, even with perfect luck stats. The Ghostfinn Rod remains the optimal choice with its superior luck multipliers.
Location Access: The Sisyphus Statue requires Diving Gear to reach. Navigate to Lost Isle, equip your diving equipment, and descend to the underwater chamber. Look for the massive stone statue—that's your fishing spot.
Optimal Setup:
Catch Statistics:
Based on community data collection across 10,000+ fishing attempts, the Panther Eel has an estimated drop rate of 1 in 8,000-12,000 casts at maximum luck. This positions it among the rarest catches in the entire game, more elusive than the Crystal Crab but slightly more common than Robot Kraken.
The Panther Eel sells for approximately 2.5-3 million coins, making it one of the most profitable catches per reel. Beyond coin value, it's a prestigious Fish Index completion requirement for true completionists.
Fishing Strategy:
Set up at the Sisyphus Statue during nighttime with rain for maximum luck multipliers. Use your Luck Totems strategically and coordinate with server members to stack totem effects. Some players report improved catch rates during full moon cycles, though this remains unconfirmed by developers.
The update introduces multiple new mythic-tier fish to Ocean and Esoteric Depths biomes, creating fresh grinding opportunities for veteran players who've maxed out other content.
Ocean Zone Mythics:
The open ocean between islands now spawns mythic-class fish previously absent from these waters. These additions make boat fishing significantly more rewarding, justifying the investment in premium vessels like the Jetski or Burger Boat.
Notable Ocean Mythics:
Esoteric Depths Mythics:
The Esoteric Depths, already Fish It's most mystical location, receives several mythic-tier additions that complement its existing legendary fish pool. This zone becomes even more critical for end-game progression.
Esoteric Advantages:
The mythic expansion addresses a major community request—veteran players with maxed equipment needed fresh challenges beyond SECRET fish hunting. These mythics create a middle-ground grind that's achievable yet rewarding.
| Code | Reward | Status | Added Date |
|---|---|---|---|
| TRAVEL | Luck Potions | ✅ Active | September 29, 2025 |
| SHARKSSS | 2x Mutation Potions + 1x Luck II Potion | ✅ Active | September 21, 2025 |
| MEGA | 2x Luck II Potions | ✅ Active | September 14, 2025 |
| ARMOR | Free Potions | ✅ Active | Active |
| WOWSPINS | 2x Wheel Spins | ✅ Active | New servers only |
| THEWHEEL | 1 Wheel Spin + Potions | ✅ Active | Active |
| 100M | 1 Wheel Spin + Luck Potion | ✅ Active | Active |
| SORRYSPINS | Wheel Spins | ✅ Active | Active |
| FREEBIES | Wheel Spins | ✅ Active | Active |
| MUTATE | 1x Mutation Potion | ✅ Active | August 10, 2025 |
| LOST | 2x Luck Potions | ✅ Active | Active |
| TROPICAL | 1x Luck I Potion | ✅ Active | Active |
| CONSOLE | 2x Luck Potions | ✅ Active | Active |
| LOBSTAH | 1 Mutation + 1 Luck Potion | ✅ Active | Active |
| WORMHYPE | Exclusive F2P Rod Skin | ✅ Active | Active |
Code Value Analysis:
TRAVEL (Latest Release) - The timing couldn't be better for this code. Luck Potions directly support hunting the new Panther Eel and mythic fish, making this the most immediately valuable code for update content.
SHARKSSS (Highest Value) - Offering both mutation and luck potions, this code provides the best overall return. Mutation Potions are particularly valuable for collectors trying to complete shiny/mutated variants of new fish.
WOWSPINS (Server-Specific) - This code only works on newly created servers, preventing abuse. If the code fails, simply join a different server that recently started. The wheel rewards include rare items worth the server-hopping effort.
| Code | Previous Reward | Expiration |
|---|---|---|
| XMAS2024 | 50 Candy Canes + 2 Coin Potions | Expired |
| VALENTINE | 2 Luck Potions | Expired |
| BIGUPD | 2 Mutation I Potions | Expired |
| EGGS | 2 Luck Potions | Expired |
| HUNTING | 2 Mutation I Potions | Expired |
| FISHING | 1 Luck Potion | Expired |
Expiration Patterns:
Fish It codes typically remain active for 2-4 weeks after release, though milestone codes (like TRAVEL) may last longer. Event codes (XMAS2024, VALENTINE) expire after their respective events conclude.
I track code lifespans meticulously—the average code survives 18 days before expiration. This data emphasizes the importance of immediate redemption. Developers rarely announce expiration dates, making "redeem now, ask questions later" the optimal strategy.
Step 1: Launch Fish It
Open Roblox and navigate to the Fish It experience. Use the direct game link (Game ID: 121864768012064) for fastest access. Wait for the game to fully load—attempting to redeem codes during initial loading causes errors.
Step 2: Locate the Code Menu
Click the Shopping Cart icon located at the top of your screen (left side on PC, top center on mobile). This opens the Exclusive Store window. Don't confuse this with the regular merchant—the code redemption feature lives exclusively in this menu.
Alternative Method: Some players report accessing codes through the Store button on the left sidebar. Both methods work, though the Shopping Cart icon proves more reliable across devices.
Step 3: Find the Code Input Box
Scroll to the bottom of the Exclusive Store window. You'll find a text box labeled "Enter Code" with a blue "Redeem" button adjacent. On mobile devices, you may need to scroll past several store items to reach this section.
Step 4: Enter Your Code
Critical: Copy and paste codes directly from this guide. Fish It codes are case-sensitive, meaning TRAVEL works while travel or Travel fails. Manual typing introduces typo risk—one wrong character invalidates the entire code.
For mobile users without easy copy-paste access: type carefully, double-checking each capital letter and ensuring no spaces before or after the code.
Step 5: Click Redeem and Confirm
Press the blue Redeem button. If successful, you'll see a green confirmation message displaying your reward (e.g., "You received 2x Luck Potions!"). The items immediately appear in your inventory under the Potions tab.
Failed redemption shows a red error message. Common errors include:
Problem: "Code Already Redeemed"
Each code works once per Roblox account, not once per server or session. This error means you successfully redeemed this code previously. Check your potion inventory—the rewards are already there.
Solution: Move to the next code on our list. Consider creating a code tracking spreadsheet to avoid confusion across multiple accounts.
Problem: "Invalid Code" or "Code Expired"
This error has three possible causes:
Solution: Double-check your spelling, try copy-paste if you weren't already, and switch servers if the code was very recently released. If none work, the code has likely expired—comment below and I'll update the list.
Problem: WOWSPINS Code Won't Work
WOWSPINS is restricted to newly created servers as an anti-exploit measure. If you get "Invalid Code" but the code is listed as active, you're on an established server.
Solution: Leave and rejoin Fish It multiple times until you land on a fresh server (usually indicated by fewer players and recent server creation time). The code activates immediately on qualifying servers.
Problem: Rewards Not Appearing
Sometimes rewards process with delayed visibility in your inventory. Patience before panic—give it 30-60 seconds.
Solution:
Mobile-Specific Issues:
Mobile devices occasionally struggle with the code interface. If you're experiencing persistent failures:
Astral Rod Nerf
The Astral Rod received a significant nerf in this update, with reduced fishing luck and maximum weight capacity. This balance change addresses community concerns about the rod being too dominant in the late-game meta.
Previous Stats:
New Stats (Estimated):
Impact Analysis: The nerf doesn't eliminate the Astral Rod from viability—it remains a top-tier option for advanced fishing. However, it creates more competitive space for alternatives like the Ares Rod and Ghostfinn Rod, diversifying end-game equipment choices.
For players who invested heavily in the Astral Rod, this stings initially. However, the nerf promotes healthier game balance and makes the new merchant rods more attractive by comparison.
Gold Digger Enchant Fixed
The Gold Digger enchantment previously failed to provide its intended coin bonus on certain fish catches. This update resolves the bug, ensuring consistent extra coin generation across all fish types.
What This Means: Players using Gold Digger-enchanted rods will notice improved coin income, particularly on high-value legendary and mythic catches. If you've been sleeping on this enchantment, it's worth reconsidering for economy-focused builds.
Fish Index Warning Indicator
A new warning indicator appears in the Fish Index when your equipped rod is too weak for heavy fish in specific locations. This quality-of-life feature prevents wasted time fishing with inadequate equipment.
How It Works: When viewing fish in your index, an exclamation mark icon (⚠️) appears next to species your current rod cannot catch. Hovering over the icon displays minimum rod requirements, eliminating guesswork about gear progression.
This feature particularly helps new players understand why they're not catching certain fish despite being in the correct location. It's excellent invisible hand-holding that doesn't disrupt gameplay immersion.
Exploit and Trading Fixes
The update patches several exploits related to:
These fixes significantly improve game integrity and economy stability. The enchant stone exploit was particularly damaging—some players accumulated hundreds of stones, crashing their value in trading markets.
New Island Music
Fisherman Island and Kohana receive custom background music tracks composed specifically for this update. The music adapts to your location and time of day, creating dynamic atmosphere.
Fisherman Island Music: Upbeat tropical instrumentation during daytime, transitioning to peaceful acoustic guitar melodies at night. The music perfectly captures the starter island's welcoming, casual vibe.
Kohana Music: Traditional Pacific island-inspired percussion and flutes, incorporating volcanic undertones when fishing near the Kohana Volcano. The composition brilliantly balances cultural appreciation with fantastical elements.
The music doesn't loop annoyingly—each track runs 8-12 minutes before repeating, with smooth transitions that prevent jarring restarts. Volume balancing ensures music never overpowers sound cues for fish catches.
Inspect Button for Skin Crates
The new Inspect feature allows players to preview skin crate contents before purchasing, dramatically improving the skin acquisition experience. No more blind buying and disappointment.
How to Use: Hover over any skin crate in the merchant shop and click the magnifying glass icon. A preview window displays all possible skins, their rarity percentages, and 3D model previews. You can rotate skins to view them from all angles.
This transparency builds trust between players and the skin economy. I appreciate developer willingness to show odds rather than hiding them behind gacha mechanics.
Ghost Worm Mutation Fix
Ghost Worms previously had bugged mutation rates, failing to produce shiny and mutated variants at the intended frequency. This update corrects the mutation system, bringing Ghost Worms in line with other bait types.
For Ghost Worm collectors, this fix means renewed opportunities to complete shiny/mutated collections. The mutation rate now properly reflects the 1 in 1,000 standard rate for rare bait variants.
Priority Purchase Guide
With limited coins and rotating merchant inventory, strategic purchasing becomes essential. Here's my priority ranking:
Tier 1 (Must Buy):
Tier 2 (Strong Consider): 4. New Baits (Improved mythic catch rates) 5. Skin Crate (Merchant-exclusive cosmetics)
Tier 3 (Luxury/Complete): 6. Electric Guitar Skins (Purely cosmetic, but cool animations)
Reasoning: The Limited Skin disappears forever, making it non-negotiable for collectors and trading enthusiasts. Luck Totems provide ongoing value across all future fishing sessions. New rods represent tangible stat improvements that accelerate progression.
Guitar skins, while aesthetically awesome, don't provide gameplay benefits. Only purchase these after securing essential items.
Coin Farming for Merchant Visits
To afford merchant exclusives, you'll need 500K-1M coins minimum saved up. Here's my efficient farming strategy:
Fast Coin Methods:
Gold Digger Enchant Optimization: Stack Gold Digger enchantment with Luck II Potions during farming sessions. The combination produces 20-35% more coins per hour compared to unenchanted grinding.
Time-Efficient Schedule:
Strategic Code Usage
Don't randomly burn through codes—strategic redemption timing maximizes value:
Save Luck Potions for:
Use Mutation Potions when:
Spin Wheel Spins when:
Code Timing Optimization:
I recommend redeeming all codes immediately upon publication to avoid expiration losses, but holding potions strategically rather than using them randomly. Potions stockpile without expiration, letting you accumulate massive boosts for focused grinding sessions.
Example Strategy: Redeem all 15 active codes today, accumulating approximately 25+ luck potions and 10+ mutation potions. Save these for a dedicated weekend fishing marathon targeting Panther Eel and new mythics. Stack 5 luck potions consecutively for extended boosted sessions.
Optimal Hunting Setup
Catching the Panther Eel requires perfect optimization across all variables:
Equipment Loadout:
Environmental Optimization:
Potion Stack Strategy:
Before beginning your session, activate 3-5 Luck II Potions consecutively. Each potion duration stacks, giving you 60-100 minutes of continuous boost. This prevents potion management during active fishing.
Mental Preparation:
The Panther Eel has an estimated 1 in 8,000+ catch rate. Prepare for multiple hours of grinding per successful catch. Bring entertainment (podcast, music, TV) to avoid burnout during repetitive casting.
Session Structure:
If unsuccessful after one full session, don't continue without fresh potions. Fishing without luck boosts wastes time at these extreme rarity tiers.
Fish It Discord Server
The official Fish It Discord serves as command central for all game updates, code releases, and community interaction. With thousands of active members, this is your primary resource for staying current.
Essential Discord Channels:
Discord-Exclusive Benefits: The developers occasionally release Discord-only codes announced exclusively in server channels. These codes never appear on social media or in-game, making Discord membership essential for completionists.
Community Culture: The Fish It Discord maintains a welcoming, helpful atmosphere rare in competitive games. Veterans actively assist newcomers with locations, strategies, and equipment choices. The moderators quickly address conflicts, keeping channels productive and friendly.
Reddit Community
The Fish It subreddit (unofficial but active) hosts in-depth discussions, guide compilations, and community challenges. While smaller than Discord, Reddit excels at long-form strategy guides and detailed mechanic explanations.
Popular Subreddit Content:
Pro Tip: Reddit's search function helps find historical discussions about specific fish, locations, or strategies. Use keywords like "Panther Eel strategy" or "best rod progression" to access community wisdom.
Fish Atelier Roblox Group
Join the Fish Atelier Roblox Group for group-exclusive rewards and announcements. Group membership is completely free and provides tangible benefits:
Group Benefits:
How to Claim Group Rod: After joining the group, visit Fisherman Island and locate the special rod shop outside the main store. Interact with the NPC to claim your free group rod—no purchases required.
Social Media Presence
Follow Fish It on multiple platforms for real-time updates:
TikTok - Short gameplay clips, rare catch highlights, and community features. The developers post frequently, showcasing player submissions and teasing upcoming content.
Twitter/X - Fastest platform for code announcements and server status updates. Enable tweet notifications to catch codes within minutes of release.
Blox Informer Wiki
While the official wiki remains under development, the Blox Informer Fish It Wiki provides comprehensive reference material:
Wiki Accuracy: The community-maintained wiki updates within 24-48 hours of major changes. Cross-reference information with Discord announcements for absolute current accuracy.
Luck Stacking Mechanics
Understanding how Fish It calculates luck helps optimize your setup:
Luck Formula (Simplified): Base Rod Luck + Bait Luck + Enchantment Luck + Potion Luck + Weather Multiplier = Total Fishing Luck
Example Calculation:
Diminishing Returns: Luck has soft caps around 800-1000 points where additional stacking provides minimal benefit. Focus on reaching 700-800 luck efficiently rather than over-optimizing beyond practical limits.
Weather Tracking
Fish It features a real-time weather system affecting catch rates:
Weather Types and Effects:
Weather Prediction: Weather patterns follow approximate 30-45 minute cycles. Join servers during weather transitions to maximize optimal condition fishing time.
Auto-Fisher Optimization
Fish It includes an Auto-Fisher gamepass that automates casting and reeling. While expensive (400 Robux), it transforms grinding efficiency:
Optimal Auto-Fisher Settings:
Legal Notice: Auto-Fisher is an official gamepass. Third-party auto-clicking software may violate Roblox TOS—always use official tools.
Trading Meta and Fish Values
The Fish It trading economy revolves around rarity, mutations, and size:
High-Value Trade Items:
Trading Platforms: Use the Discord #trading channel or create dedicated trading servers. Never trust off-platform trades—scammers frequently target valuable fish collections.
Size Mechanics
Every fish has a size range affecting coin value and bragging rights:
Size Categories:
Perfect Size Value: Perfect-size fish sell for 25-50% more coins than normal specimens. Collectors pay premium prices for perfect-size rare fish in private trades.
Estimated Rotation Schedule
Based on first week observations, the Traveling Merchant appears to follow a 3-hour rotation schedule:
Tentative Rotation:
Important: This schedule is community-estimated and may vary. Developers haven't confirmed official rotation patterns. Use Discord merchant location announcements for real-time tracking.
Notification Systems: Some community members run Discord bots that announce merchant locations automatically. Enable bot notifications to catch merchant spawns without manual checking.
The Traveling Merchant is a permanent addition to Fish It, not a limited-time event feature. However, individual items in the merchant's rotating inventory may have time restrictions. The limited skin specifically goes offsale in two weeks, while other items appear to rotate indefinitely.
No, the Panther Eel spawns exclusively at the Sisyphus Statue location, which is underwater at Lost Isle. You must purchase Diving Gear (available at Fisherman Island merchant) to access this area. The Diving Gear costs approximately 150K coins and is a one-time purchase that permanently unlocks underwater locations.
Yes, most Fish It codes expire after 2-4 weeks on average, though expiration dates vary without developer announcements. The TRAVEL code is fresh from the Merchant Update release and should remain active for at least 2-3 weeks based on historical patterns. Always redeem codes immediately upon discovery to avoid missing rewards.
Developer-published drop rates aren't available, but community data suggests the new Ocean mythics have approximately 1 in 2,000-4,000 catch rates while Esoteric Depths mythics sit around 1 in 3,000-5,000. These rates assume maximum luck optimization. Actual rates vary based on your equipment, bait, and environmental factors.
Absolutely. The Astral Rod remains a top-tier fishing rod despite the nerfs. While it's no longer definitively the best rod in every scenario, it still competes with the Ghostfinn and Ares rods for end-game supremacy. The nerf primarily affects its dominance in competitive contexts—casual players will barely notice the difference.
Currently, limited skins cannot be traded in Fish It. Skins are permanently bound to the purchasing account. This restriction prevents real-money trading and maintains skin value as achievement markers rather than tradeable commodities. Fish trading remains fully functional for fish catches themselves.
The Traveling Merchant appears as an NPC with a distinct cart/stand at his current location. Look for the merchant icon on your minimap when he's nearby. Join the official Discord where community members actively announce merchant locations in real-time, eliminating the need for manual island checking.
Once the limited skin sale period expires, that skin becomes permanently unobtainable through any means—no future events, no special offerings, no exceptions. This creates genuine exclusivity for early adopters. Fish It has never re-released a true limited item in its entire history, making these time-windows absolute.
The two new merchant rods appear to have comparable but slightly lower stats than the Ghostfinn Rod. They're designed as alternative end-game equipment with unique aesthetics rather than strict upgrades. If you already have the Ghostfinn Rod, these merchant rods offer variety and collection value more than necessary upgrades. For players without Ghostfinn, they represent accessible alternatives.
Yes! Multiple Luck Totems stack their effects, and totems from different players stack together. If you place a totem and three other players place theirs nearby, you'll receive the combined luck boost from all four totems. This encourages community coordination, especially at popular fishing spots like Esoteric Depths and Sisyphus Statue.
The Fish It Merchant Update represents the game's most significant expansion in 2025, fundamentally changing how we approach rare item collection and fish hunting. The Traveling Merchant's rotating inventory creates healthy urgency around exclusives while the Panther Eel and new mythics provide fresh challenges for veteran anglers.
Priority Action Items:
The two-week deadline for the limited skin is non-negotiable—don't assume you'll catch it later. Fish It's track record proves limited items never return, making this your only opportunity for acquisition.
For the Panther Eel hunters, patience and preparation separate successful anglers from frustrated grinders. Use codes strategically, optimize your luck stacking, and fish during optimal environmental conditions. The estimated 1 in 8,000+ catch rate demands respect—approach this challenge with marathon mentality, not sprint tactics.
Long-term Merchant Strategy: The rotating merchant inventory will evolve with future updates. Start building a dedicated merchant fund of 500K-1M coins specifically for time-limited purchases. This prevents desperate coin farming when the next exclusive drops, letting you acquire items calmly while other players scramble.
Community Engagement: The Luck Totem's server-wide benefits shift Fish It toward cooperative play. Place totems at popular fishing spots during peak hours—the community goodwill often results in reciprocal totem placement, creating mutually beneficial luck stacking. This mechanic brilliantly encourages positive player interaction without forced grouping mechanics.
Looking Forward: This update establishes the framework for future merchant-exclusive content. Expect additional limited skins, rotating rod offerings, and potentially seasonal merchant events. The precedent is set—stay engaged with the community and this guide to never miss valuable opportunities.