The Luck Totem in Fish It costs 2 million coins and provides a 100% luck boost to all nearby players for 30 minutes. You can purchase it from the Traveling Merchant on Fisherman Island, located near the Wheel. While the shop stock rotates randomly, you can refresh it for 49 Robux or server hop until it appears.
| Luck Totem Details | Information |
|---|---|
| Price | 2,000,000 Coins |
| Location | Traveling Merchant, Fisherman Island |
| Effect | +100% Luck for All Players in Radius |
| Duration | 30 Minutes |
| Stackable | Duration Only (Not Luck Bonus) |
| Best For | Endgame Players with Top-Tier Rods |
With the latest Merchant Update in Fish It, totems have become the game's newest power-boosting mechanic. Unlike potions that only affect individual players, the Luck Totem creates a zone of enhanced fishing luck that benefits everyone nearby. This makes it perfect for group fishing sessions, but with a 2 million coin price tag, you need to know exactly what you're getting into before making this massive investment.
Contents
In this complete guide, I'll break down everything about the Luck Totem—from finding it at the Traveling Merchant to determining whether it's actually worth your hard-earned coins. Whether you're an endgame player hunting secret fish or a mid-level angler wondering if you should save up, this guide has all the answers you need.
The Luck Totem represents a major shift in how Fish It handles luck buffs. Prior to the Merchant Update in late October 2025, players relied exclusively on potions for temporary stat boosts. The introduction of totems changed the meta entirely by introducing area-of-effect buffs that benefit entire groups of players.
When activated, the Luck Totem creates an invisible radius around its placement location. Any player fishing within this radius receives a 100% luck increase for the full 30-minute duration. This luck boost significantly improves your chances of catching rare, epic, mythic, and secret fish—the categories that matter most for completing your collection and earning serious coins.
The totem itself appears as a distinctive glowing statue that hovers slightly above the ground. Once placed, it emits subtle particle effects that help you visualize the effective range. The visual design incorporates alien-inspired elements that match the aesthetic of the Traveling Merchant who sells it.
Getting your hands on the Luck Totem requires patience, strategy, and a hefty coin balance. Here's the complete process for acquiring this powerful item.
The Traveling Merchant operates from a distinctive alien-styled boat permanently docked on Fisherman Island (formerly known as Stingray Shores). Despite the "traveling" name, this merchant never actually moves to other locations—you'll always find them in the same spot.
Exact Location: Look for the beach area near the Wheel. The merchant's boat has a unique purple and silver design that stands out from regular fishing boats. You'll see glowing signage and alien decorations that make it impossible to miss once you know where to look.
Unlike standard shops in Fish It that always display the same inventory, the Traveling Merchant operates on a rotation system. The available items change periodically, and the Luck Totem won't always be in stock when you visit.
The merchant typically offers 4-6 items at any given time, including:
You have three viable strategies for getting the Luck Totem to appear in the merchant's shop:
Method 1: Natural Refresh (Free) Wait for the shop to refresh automatically. The rotation timer varies, but refreshes typically occur every few hours. This method costs nothing but requires patience and regular checking.
Method 2: Premium Refresh (49 Robux) Pay 49 Robux to instantly refresh the entire server's merchant inventory. This refresh affects all players on your current server, not just you. If you're playing with friends, consider splitting this cost by coordinating who purchases the refresh.
Method 3: Server Hopping (Free) Leave your current server and join different Fish It servers until you find one where the Luck Totem is currently in stock. Each server has its own independent merchant rotation, so you might find it immediately or need to hop through several servers.
Pro Server Hopping Tips:
Once you've located a Luck Totem in stock, interact with the Traveling Merchant and navigate to the totem in their shop interface. The price is fixed at 2,000,000 coins—there are no discounts or special deals available.
Before purchasing, verify you have sufficient funds. The game won't let you buy it if you're even one coin short, and there's no payment plan option. If you're close but not quite there, check out our Fish It All Fish Locations guide for the best grinding spots to reach your goal.
Understanding the Luck Totem's mechanics helps you maximize its effectiveness and avoid common mistakes that waste your investment.
The Luck Totem can be placed on virtually any surface in Fish It, but placement strategy dramatically affects its usefulness.
Boat Placement (Risky): While technically possible, placing the Luck Totem on your boat comes with significant risks. The totem can fall off if your boat hits waves, collides with obstacles, or you navigate through rough water. Many players report losing totems this way, especially during server lag spikes. If you absolutely must place it on a boat, use a large, stable vessel and move slowly through calm waters.
Island Placement (Recommended): Placing your Luck Totem on solid ground eliminates the falling risk entirely. Popular placement spots include:
Range Considerations: The effective radius appears to be approximately 50-75 studs in all directions from the totem. You don't need to fish directly next to it—as long as you see the luck indicator in your buff list, you're receiving the bonus.
The Luck Totem's 30-minute timer begins the moment you activate it. Understanding how it stacks (and doesn't stack) is crucial for smart usage.
What DOES Stack:
What DOESN'T Stack:
Stacking with Other Luck Sources: The Luck Totem's boost DOES combine with other luck sources:
This multiplicative stacking can push your total luck to astronomical levels, making it possible to catch multiple secret fish in a single session.
When fishing within a Luck Totem's range, you'll see a buff icon in your status display showing:
If you move too far away, the buff icon disappears. This real-time feedback helps you maintain optimal positioning throughout your fishing session.
The 2 million coin question (literally) on every Fish It player's mind: should you actually buy this thing? The answer depends entirely on your current progression stage and fishing goals.
You're an Endgame Player: If you've already acquired top-tier rods like the Ghostfin, Ares, or Angler, the Luck Totem becomes a game-changing tool. At this stage, your primary goal shifts from upgrading equipment to completing your fish index and hunting the rarest catches. The Luck Totem dramatically accelerates this process.
Endgame players report that the totem pays for itself within 5-10 hours of focused fishing. The increased rate of mythic and secret fish catches generates enough coin income to offset the initial investment, while simultaneously filling out your collection faster.
You Play in Groups: The Luck Totem shines brightest during multiplayer sessions. When 3-5 players are all benefiting from a single totem, the 2 million coin cost effectively drops to 400-600k per person. This makes it significantly more affordable and justifiable.
Coordinate with your fishing crew to rotate totem purchases. One player buys and activates a totem, then another player activates theirs when the first expires. This creates continuous luck coverage for the entire group while distributing the cost burden.
You're Hunting Specific Rare Fish: Certain fish—particularly secret rarity catches—have such low base spawn rates that fishing without luck buffs borders on futile. If you're specifically grinding for fish like the Secret Depth Dweller, Celestial Manta, or other ultra-rares, the Luck Totem transforms an impossible grind into a challenging but achievable goal.
You Have 10+ Million Coins in Reserve: If you've accumulated substantial wealth (10 million+ coins), the Luck Totem represents a reasonable investment that won't significantly impact your finances. You can afford to experiment with totem fishing without worrying about going broke.
You're Still Upgrading Core Equipment: If you don't own top-tier rods yet, skip the Luck Totem entirely. The Ares Rod (850,000 coins) and Chrome Rod (500,000 coins) provide far better returns on investment. You need a strong foundation before luxury items like totems make sense.
New and mid-level players should prioritize this progression path:
You Play Solo Exclusively: Solo players don't benefit from the Luck Totem's area-effect design. While the luck boost still helps your personal fishing, the value proposition weakens significantly when you're the only beneficiary. Consider saving your coins for items that offer better solo player benefits.
You're Low on Funds: If purchasing the Luck Totem would leave you with under 1 million coins, absolutely don't buy it yet. You need financial cushion for:
Going broke after buying a Luck Totem leaves you unable to capitalize on the luck boost it provides. It's a terrible situation that forces you back to basic grinding just when you should be catching rare fish.
The Astral Rod Got Nerfed: A recent balance update significantly reduced the Astral Rod's effectiveness, changing the mid-game meta. Previously, players could justify buying a Luck Totem earlier because the Astral Rod provided adequate catching power. Post-nerf, you absolutely need the Ares Rod or better before totem investment makes sense.
Let's break down the mathematics to determine the Luck Totem's actual value:
Initial Investment: 2,000,000 coins
Average Increased Rare Fish Per Hour (with Totem): +3-5 mythic/secret fish
Average Value Per Rare Fish: 100,000-300,000 coins
Potential Hourly Return: 300,000-1,500,000 coins
Break-Even Point: Approximately 2-7 hours of active fishing
Long-Term Value: After breaking even, every additional hour generates pure profit
For players with proper equipment and knowledge of the best fishing spots, the Luck Totem generates positive ROI (return on investment) within a single play session. For under-equipped players, it might take dozens of hours to justify the purchase.
Once you've purchased a Luck Totem, use these expert strategies to maximize every second of your 30-minute buff.
Inventory Management: Clear at least 50 inventory slots before activating your totem. Rare fish catches come fast, and running out of space during your luck window wastes precious fishing time. Sell common fish, organize your storage, and ensure you have room for the good stuff.
Bait Selection: Equip your absolute best bait before activation:
Rod Preparation: Use your strongest rod with optimal enchantments:
Location Scouting: Identify your target fishing location before activating the totem. Popular choices include:
Stay Focused: Minimize distractions during your 30-minute window. Turn off chat notifications, ignore other players' requests, and dedicate yourself entirely to fishing. This isn't the time for casual gameplay—you're maximizing a 2 million coin investment.
Quick Selling Strategy: Every 10 minutes, take a 30-second break to sell common and uncommon fish. This frees inventory space without significant time loss. Use the merchant nearest your fishing spot to minimize travel.
Catch Tracking: Keep mental notes of your rare catches. If you're getting multiple mythics but no secrets, consider adjusting your fishing spot slightly. The game's RNG can create "hot" and "cold" zones even within the same area.
Group Coordination: If fishing with friends, establish roles:
Immediate Appraisal: After your totem expires, immediately check your catches for valuable mutations and shinies. These can multiply your profits by 2-5x. Visit the appraiser before selling anything.
Index Updates: Review your fish index to see which new species you caught. This helps plan your next totem session around species you still need.
Coin Reinvestment: If you profited significantly, consider whether to:
Many players confuse Luck Totems with Luck Potions, but these are fundamentally different items with distinct use cases.
The most powerful luck setups combine both totems and potions:
Example Setup:
With this combination, secret fish catches become genuinely achievable, and players report catching multiple secrets per hour.
Learn from other players' errors to protect your investment.
Mistake #1: Placing on Boats Many new totem owners immediately place their purchase on their boat, only to watch it fall into the ocean during travel. This mistake costs 2 million coins in seconds. Always prioritize stable island placement unless you're absolutely certain you can maintain calm waters.
Mistake #2: Poor Timing Activating a Luck Totem right before logging off, during server maintenance, or when you only have 10 minutes to play wastes most of its duration. Plan totem sessions during your longest play periods—ideally when you have 1-2+ hours available.
Mistake #3: Inadequate Equipment Using a Luck Totem with a basic rod and no bait is like putting racing fuel in a broken car. The luck boost can't compensate for fundamentally weak fishing setup. Upgrade your core equipment before investing in totems.
Mistake #4: Wrong Location Activating your totem at a basic fishing spot rather than premium locations wastes its potential. Even with maximum luck, common fish areas won't suddenly spawn secret fish. Choose spots known for rare spawns to begin with.
Mistake #5: No Inventory Space Starting a totem session with 5 empty inventory slots means you'll spend half your buff time running back and forth to merchants. Clear at least 50 slots before activation.
Mistake #6: Solo Usage Without Strategy Solo players who activate totems without specific grinding goals often feel underwhelmed by results. Have clear objectives: "I'm grinding for X fish" or "I'm farming mythics for coins." Random fishing doesn't justify the totem cost.
Mistake #7: Panic Selling After a totem session, some players immediately sell everything without checking for mutations, shinies, or personal index needs. Slow down and evaluate your catches before hitting "sell all."
If you're not ready for the Luck Totem investment yet, these alternatives provide luck boosts:
Leprechaun II (+50% Luck): The gold standard luck enchantment. Costs enchant stones to acquire but provides permanent luck on your rod. Roll for this at the Enchant Altar in Esoteric Depths.
Lucky I-IV (+10-40% Luck): More common than Leprechaun but still valuable. Multiple Lucky levels stack with other bonuses.
Prismatic I (+30% Luck, +15% Mutations, +15% Shinies): Excellent all-around enchantment that boosts multiple desirable catch types.
Aether Bait (+240% Luck): The highest luck-boosting bait available. Expensive at 3.7 million coins, but permanent and reusable. Essential for endgame players.
Dark Matter Bait (+160% Luck): More affordable middle-ground option. Provides solid luck boost with bonus EXP gain. Costs 630,000 coins.
Luck Potion II (+75% Luck): Available through codes like "SHARKSSS" and "TRAVEL." Redeem these immediately for free luck boosts.
Luck Potion I (+50% Luck): Common reward from various in-game activities. Stack these with other bonuses for cumulative effects.
Certain fishing locations provide inherent luck bonuses:
Based on developer hints in the official Fish It Discord server and social media updates on their Twitter account, additional totem types may arrive in future updates.
Potential future totems could include:
The developers have confirmed they're monitoring player feedback about the Luck Totem's pricing and effectiveness. Adjustments may come in future updates based on community response and usage data.
Stay updated on Luck Totem availability and fishing strategies through these valuable resources:
These communities provide valuable information about:
The Luck Totem costs exactly 2,000,000 coins. There are no discounts, sales, or alternative payment methods. You must have the full amount to purchase it from the Traveling Merchant.
The Traveling Merchant is located on Fisherman Island (the main starting island), on the beach near the Wheel. Look for a distinctive alien-styled boat with purple and silver decorations. Despite the "traveling" name, this merchant never moves from this location.
Luck Totems stack duration but not the luck percentage. Using multiple totems extends the total time (30 minutes per totem) but keeps the luck boost at 100%. You can't get 200% luck by using two totems simultaneously.
No, the Luck Totem is a consumable item that lasts 30 minutes per use. After activation, it disappears from your inventory once the timer expires. You must purchase new totems for additional uses.
The Luck Totem only affects players within its physical radius—not the entire server. Anyone fishing near the totem (approximately 50-75 studs away) receives the luck buff, but players fishing elsewhere get no benefit.
Yes, Luck Totems can fall off boats during movement, especially when hitting waves or obstacles. This permanently destroys the totem, wasting your 2 million coin investment. Place totems on stable ground (islands) instead of boats whenever possible.
No, beginners should focus on upgrading rods, bait, and enchantments first. The Luck Totem is designed for endgame players who already own strong equipment like the Ghostfin or Ares Rod and have millions in reserve coins.
You have three options: wait for the natural shop refresh (occurs every few hours), pay 49 Robux for an instant server-wide refresh, or server hop to different Fish It servers until you find one with the Luck Totem in stock.
It depends on your situation. Luck Totems provide stronger, longer-lasting luck but cost millions of coins. Luck Potions are often free (from codes) or much cheaper but only last 10-15 minutes and work only for you personally. Combining both creates the strongest luck setup.
Yes, any player fishing within the totem's radius receives the 100% luck boost, including random players who happen to be nearby. This makes totems excellent for group fishing sessions where you can split the cost with friends.
Yes, Luck Totems work in underwater locations like Lost Isle. The luck radius extends in all directions, including vertically, so underwater fishers receive the full benefit. This makes totems especially valuable for grinding secret fish in deep ocean areas.
With proper equipment and location selection, most endgame players break even within 2-7 hours of fishing time. The increased rate of rare catches (which sell for 100,000-300,000+ coins each) quickly offsets the 2 million coin initial investment.
The Luck Totem represents one of Fish It's most significant investments, and whether it's worth your coins boils down to a simple question: Are you endgame-ready?
Buy the Luck Totem if you:
Skip the Luck Totem if you:
For players in the right position, the Luck Totem transforms Fish It's endgame from a tedious grind into an exciting hunt for the rarest catches. The satisfaction of hooking a secret fish, knowing your totem investment made it possible, justifies the cost for dedicated players.
Remember: the Luck Totem isn't a magic solution that instantly makes you rich. It's a tool that amplifies an already strong fishing setup. Build your foundation first, then invest in the totem to take your fishing to the ultimate level.
Now get out there, find that Traveling Merchant, and decide whether 2 million coins is worth transforming into the luckiest angler on Fisherman Island. The rarest fish in Fish It are waiting—will you have the luck to catch them?
Remember to bookmark this guide and check back regularly for updates as Fish It continues evolving! Join our community discussions and share your own Luck Totem success stories!