Meet Jessie of Shop Sweet Lulu!

Shop Sweet Lulu is a darling party shop that Jessie Senese created after planning her daughter’s first birthday. Naturally, the shop is named after her daughter Olivia (Lulu London)! Jessie is always adding new things that “are so lovely or charming or sweet that they make me squeal when I discover them” she says. If you love to plan parties, are looking to plan your first, or are simply a fan of cute and charming details, you will definitely want to “meet” Jessie and check out her store at!

Jessie Senese - Shop Sweet Lulu

What inspired you to become a party planner?  

Planning my daughter Olivia’s first birthday was such a creative and rewarding experience for me – I took cake decorating classes so I could make her birthday cakes, I designed the invitations, crafted the favors, and even sewed her dress.  I can’t believe we’re already planning her 13th birthday this summer!

What is your favorite part of your daily work…when you reflect on the day, what is most rewarding?

When I look around at all of the faces of my “lulu’s” in a staff meeting or walk into our 10,000 square-foot warehouse I’m completely overwhelmed with pride.  It’s amazing how far we’ve come – this business started out in my home office just a few short years ago!

Do you have any advice for other working moms?  

Set business hours and stick to them (and turn off your computer!).  When you’re working from home, there will always be another email to answer, but snuggling your little ones is more important.  I need to remind myself about this all the time.

What is your most memorable event or party you’ve styled?

I don’t do too much styling other than for our photoshoots these days, but they’re always fun!  I LOVED playing with our new Toot Sweet range of party goods.

shop sweet lulu details

If you could style an event for anyone in the world, who would it be?

I’m currently panning my son Gray’s first birthday party for this summer – what could be better than that?!

What thing/place/event were you most recently inspired by?

A Lego mural (of a moose!) at Mall of America

Where is your favorite place you have traveled to?

Venice, Italy

Where in the world are you dying to go next?

I’d love to go back to Italy with my entire extended family and rent a villa for the summer.

What is your favorite Rosenberry Rooms product(s)?

There are so many amazing products to choose from, but right now I’m fixated on this little Woodland Wooden Puzzle from DwellStudio (for baby Gray, of course).

Do you have any news that you would like to share, perhaps about upcoming events or projects?

We’ve got tons of new products in the shop, please come take a peek at!

shop sweet lulu

Now, just for fun:

Favorite Food: I practically live on yogurt and granola…and lots of coffee!

Favorite TV Show: I’m embarrassed to admit how many reality TV shows I watch –  pretty much anything on Bravo or HGTV.

Favorite Movie:  Away We Go

Favorite Weekend Activity:  For family time, jumping on the trampoline with my kids; for alone time, flea marketing – I’m always on the hunt for little treasures.

Favorite Musician/Band: I love folksy singer/songwriters like Alexi Murdoch and Ray LaMontagne

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