Meet Trevor of Sugarjack Diaper Bags and Enter to Win One!

One of our newest lines of designer diaper bags comes to us all the way from the UK! Sugarjack prides themselves on creating the ultimate changing bags that are so chic, they transcend traditional diaper bags and leave them in the dust. These undercover baby bags sport a fully removable liner that has all the baby organizer features of a traditional diaper bag. Not to mention, when your baby outgrows diapers, you’ll have a gorgeous bag in a classy, timeless design. Sugarjack came into being because Trevor Hayward and his wife were frustrated by a lack of appealing baby bags. They decided to create classy alternative bags that don’t “tell the whole world you’re a mother” and from this, Sugarjack was born!

So with that, I invite you to meet Trevor and check out some of the gorgeous bags AND we are giving one away to one lucky winner (more details below)!

How would you define the SugarJack style philosophy?  

Why should a woman (or a man!) lose their style simply because they have become parents?

What inspired you to become a designer and start a business? 

Early in 2009, with new baby due at any minute, my partner was carrying out exhaustive (for both of us!) research to try and find a changing bag that had a true sense of style and fashion. A bag that ideally didn’t look like a changing bag and something that retained her independent fashion sense. Wherever we looked there appeared to be no solution. It looked like you have to have a bag that tells the whole world you’re a mother and that’s that!’

After discussing with my business partner (Stephen Upton), we decided to turn the world of changing bags upside down and use our experience to re-define and challenge the “fashion.

We wanted to add more to our offering. Our aim to provide the ‘ultimate’ changing bag meant that we needed to provide much more than a stunning bag. We had to deliver in every area including Accessories and Packaging. That’s why each Sugarjack bag comes complete with high grade accessories including a changing mat, a bottle warmer, and two utility pouches/purses. For the packaging, a “keepsake” box to store treasured items, Care Card instructions that are housed within a mini-photo frame to keep your first baby photograph, and the environmentally responsible Bamboo Dust bag, which has been designed to be either a lovely tote shopping bag, or an extremely practical laundry bag for the nursery.

We had the designs, the concept, the packaging. Next we had deliver everything to the highest standards. We would not compromise on materials used and continue to follow our long-term business ideals regarding ethical sourcing and environmental awareness.

For several years we had been involved in the manufacture and supply of handbags and accessories for many leading high fashion retailers in the UK. We therefore had knowledge of some of the best quality factories worldwide, producing bags for the very top fashion houses worldwide. We unashamedly used our knowledge and contacts to ensure that Sugarjack bags would be made to the highest quality standards. The result… truly exceptional bags.

What is your favorite part of your daily work when you reflect on the day, what is most rewarding?

I don’t think I could pinpoint one part – we work extraordinarily hard to promote Sugarjack and ensure attention to quality and detail in every aspect of the business and every day is different. The most rewarding is the dual achievement of building a successful business around a happy and stable family – it is rewarding beyond words. It is not easy but that’s part of the fun!

If you had to pick a favorite bag from your collection, what would it be?

The Poppy.

What sets Sugarjack apart from other designers in your industry?

We employed one of the UK’s leading handbag designers to “design a range of stunning handbags”. Then by adding our unique “Baby Organiser” concept (a removable lining bag for all the baby changing essentials) we created beautiful baby diaper bags that simply transform into stylish fashion handbags when baby is not around.

Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line?

The next 12 months are shaping up to be very exciting – we have just launched in the Far East and in the USA. We are currently working on a stunning new range to add to our collection which includes a gorgeous soft leather slouch hobo design as well as a rucksack design along with a children’s bag! We also have a number of exciting new accessories in development to complement our range. Watch this space…..

Now…Just for Fun

Favorite Food – Thai

Favorite TV Show – The Killing

Favorite Movie – Anything with Tom Hanks

Favorite Weekend Activity – Spending time with my wife and our two sons – or if I get a chance, playing cricket

Favorite Band – I have too many to pick just one – at the moment I am listening to a lot of “Noah and The Whales”

 * Giveaway Details *

WIN a Sugarjack Diaper Bag of your own! 

1. Follow Rosenberry Rooms on Pinterest.

2. Pin your favorite SugarJack Diaper Bag from the collection found here to Pinterest.

3. Leave a comment on our Facebook page telling us why you chose to pin that bag and include a link to your pin.

The winner will be chosen at random and will be announced tomorrow, Friday, June 22nd at 2pm EST. The winner will get to choose one bag from the Sugarjack collection available on

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  1. Molly Bussler says:

    Following Rosenberry Rooms on Pinterest. – Molly Bussler

  2. Molly Bussler says:

    Pinned my favorite bag –

  3. Molly Bussler says:

    Left a comment on your facebook wall –

  4. Following on pinterest. Lovely bags!! Just stunning.

  5. Nancy Wander says:

    These bags are so beautiful! I would LOVE to carry one. My baby Stella has a lot of stuff to tote around. 🙂

  6. Following you on Pinterest, liked you on FB and signed up for your emails 🙂
    I’d love the Gabi bag ib Orange

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