Meet Basia Duenckel of NollieCovers

Every parent who has paid a visit to the store to purchase a car seat for their new baby on the way or for their growing toddler, has experienced the disappointment that comes along with, not only the lack of selection available overall, but the sheer void of any high end or stylish fabrics used.  This is where Nollie Covers replacement car seat covers come to the rescue!  NollieCovers, owned and operated by designer Basia Duenckel, creates beautiful, high quality, and nothing short of luxurious 461-infant-car-seat-cover-in-baby-molly2replacement covers for all of the main car seat brands, including Britax, Peg Perego and Graco.  What sets Nollie Covers apart from other designers is that unlike the typical thin “slip cover style” covers, these are custom made replacement covers that are designed to fit each car seat size and shape perfectly, include all of the appropriate padding and fully replace the old cover.  Using only the finest hand selected fabrics, including chenille, velvet, minky and sweet cotton prints, the final product is a cozy, highly cushioned car seat cover with fully lined canopy and double-stitched seams for durability.  Of course, Basia creates each Nollie Cover with a child’s safety, and comfort in mind, and each replacement car seat cover is machine washable and dryer safe, to make cleaning a cinch.   In addition, Nollie Covers are all hand crafted in the USA, using the highest quality workmanship and attention to detail … you can’t beat that!

Nollie Covers has an enormous fan base including celebrities, sports figures and royalty, but the most meaningful and impressive accolades come from moms and dads around the country (and world) who can’t help but gush over Basia’s incredible designs.  Parents just don’t like Nollie Covers, they adore them, so much so that Basia regularly receives emails of thanks from happy parents who are more than eager to express their awe and appreciation for her amazing product.  When a new mom or dad first glances at their Nollie Cover replacement car seat cover, the typical response (after they lift their jaw up from the floor) goes something like this – it’s perfect, gorgeous, amazing, beautiful, ultra soft and padded, and I LOVE, LOVE, LOVE IT!461-infant-car-seat-cover-in-baby-perry10

So, give your car seat a makeover today!  Remove the factory issued blue or black fabric car seat cover and replace it with a chic NollieCover!   Choose from a dizzying variety of colors and designs, including new organic cotton fabrics, and you can even monogram it for a personal touch.    I am so thrilled to be offering the amazing Nollie Covers designer line on and I hope you enjoy learning more about Basia by reading her personal interview.

How would you define the NollieCovers style philosophy?
I try to design things that don’t just make one person happy, but that will appeal to a wide variety of customers.  From very girly, to extreme.  I don’t have a particular style…they always change…I love lots of different looks and colors, and am very spontaneous at putting combos of them together.  Baby’s comfort, and Mother’s pleasure to look at – that’s my core philosophy.  It’s all about the baby.

What inspired you to become a designer and start a business?
No planning went into it.  Out of six children, my last was a daughter.  All of the car seats at that time were navy blue, black, and gray – nothing I wanted my first daughter sitting in.  Plus, they were very stiff and uncomfortable.  I started NollieCovers to change this…and as you can see, the whole market has changed because of it.  Five years461-infant-car-seat-cover-in-baby-patti-cake ago, two-tone girly covers did not exist!

What is your favorite part of your daily work … when you reflect on the day, what is most rewarding?
When I receive letters and phone calls from parents raving about how happy they are with the quality of our product, and how relaxed and comfy their babies are in their NollieCovers.

Do you have any advice for other working moms?
Don’t be afraid to follow the passion you have in doing something you love…focus on what you love…not the money.  Do something you’re passionate about, and the money will follow.  Also, don’t overplan or overspend when setting up a small business!  Start out small…make the highest quality product you can…and word of mouth will go a long way.

If you had to pick a favorite design from your collection, what would it be?
That’s like asking a Mom which of her children is her favorite…I love them all!  If I had to pick, though, it would be our Paris cover/line.  That was the cover that really launched us into the industry.

What sets NollieCovers apart from other designers?
Our unique fabrics for one thing.  Our covers were the very first two-toned covers on the market…using unique high-end cottons and furs.  NollieCovers are replacement covers – not thin fabric slipcovers.  Plus, every NollieCover is custom hand-made to order for each client in the USA.
We also make replacement covers for the widest range of car seats on the market (and Bugaboo and Orbit Stroller Covers, too) – including the whole Britax line, Orbit Infant, Maxi-Cosi, Chicco, Peg Perego Primo Viaggio SIP 30/30, etc. etc. – and each and every one of them is made to the exact original manufacturer’s specifications.  No 461-toddler-car-seat-cover-in-nolan2one else does that.

Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line?
NollieCovers will be introducing a fully Organic line of replacement car seat covers, blankets, stroller covers, and accessories.  This line is scheduled to launch in Fall/Winter 2009/2010.   We’re also introducing a line of heirloom-quality handmade quilts.

Susie Fougerousse

Now…Just for Fun

Favorite Food
Italian.  Pasta with seafood sauces.

Favorite TV Shows
Bones, House, and The Closer.

Favorite Movies
Period set-pieces from the 18th and 19th Centuries.

Favorite Weekend Activity
A lot of quiet time with my husband, since he watches our four children all week long when I’m working.

Favorite Music
Smooth Jazz.  It relaxes my scrambled brain!

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