The Fish It Merchant Update introduces the Traveling Merchant to Fisherman's Island, offering exclusive items including the Luck Totem, new Skin Crates, Electric Guitar skins, two new fishing rods, and two new baits. Ths update also adds the secret Panther Eel fish at the Sisyphus Statue location, new Mythic-tier fish in Ocean and Esoteric Depths biomes, plus significant balance changes and quality-of-life improvements for October 2025.
| Update Highlight | Details |
|---|---|
| Main Feature | Traveling Merchant on Fisherman's Island |
| New Secret Fish | Panther Eel (Sisyphus Statue) |
| New Items | Luck Totem, Skin Crate, Electric Guitar Skins |
| New Equipment | 2 Fishing Rods, 2 Baits |
| Limited Content | Special skin (2-week availability) |
| Active Code | TRAVEL (3x Luck I Potions) |
| New Mythics | Ocean & Esoteric Depths biomes |
I've been fishing in Fish It since launch, and this Merchant Update is hands-down the most impactful content drop yet. After spending countless hours exploring every new feature and testing the mechanics, I'm bringing you this complete guide to help you maximize everything this update offers. Whether you're hunting for the elusive Panther Eel, deciding which Merchant items to prioritize, or just looking to optimize your fishing efficiency, this guide has everything you need.
Contents
The Merchant Update fundamentally changes Fish It's progression system by introducing exclusive items that can only be obtained through the Traveling Merchant. Unlike regular shop items, the Merchant's rotating stock creates urgency and strategic decision-making. You'll need to check back regularly, plan your purchases carefully, and act fast on limited-time offers.
This update also marks the introduction of community-boosting mechanics through the Luck Totem, making Fish It more social and collaborative than ever before. The secret Panther Eel adds another layer of endgame content for veteran players who thought they'd seen everything.
The Traveling Merchant has set up shop permanently on Fisherman's Island (formerly known as Stingray Shores). You'll find him near the prize wheel—look for the distinctive merchant tent with colorful banners. He's accessible to all players regardless of level, though you'll need significant coins to afford his premium offerings.
The Merchant operates on a rotating stock system, similar to games like Destiny 2 or Fortnite's item shop. Here's what you need to know:
Pro Tip: Check the official Fish It Discord server for real-time notifications when the Merchant's stock refreshes or when rare items become available.
The New Skin Crate is the Merchant's flagship item and represents the first crate exclusively available through this vendor.
What It Contains:
Why It's Worth It: Unlike standard crates, this one features custom animations and unique visual effects. The new Inspect button lets you preview potential rewards before opening, making it easier to decide if it's worth your investment.
My Recommendation: If you're a collector or care about cosmetics, prioritize this early. The exclusivity factor means these skins will become status symbols in the community.
The Luck Totem is arguably the most powerful item introduced in this update, and it's the first community-boosting mechanic in Fish It.
How It Works:
Strategic Uses:
Cost Consideration: While expensive, the Totem's server-wide benefit makes it excellent value when fishing with groups. One player can boost an entire server's luck, making it perfect for organized fishing parties.
Where to Use It:
These represent a completely new category of rod cosmetics with interactive elements.
Unique Features:
Appeal: Purely cosmetic but adds personality to your fishing experience. The idle animations are surprisingly detailed—your rod will "play" while you're waiting for a bite. Perfect for players who enjoy self-expression and standing out in crowded fishing spots.
The update introduces two new rods available exclusively through the Merchant, expanding your equipment options significantly.
Rod Characteristics (Based on community testing):
Who Should Buy These:
Investment Advice: Test them in-game before committing to expensive enchantments. While strong, they may not replace endgame rods like the Astral Rod (even after nerfs) or the legendary Ghostfin Rod for dedicated players.
New bait options give you more control over what fish you catch and where.
Bait Specializations:
Strategic Bait Selection:
The Panther Eel is the crown jewel of this update—a new secret-tier fish that's become the talk of the Fish It community. Secret fish are the rarest catches in the game, with spawn rates often in the thousands or even millions, making them incredibly prestigious.
Where It Is: The Panther Eel spawns exclusively at the Sisyphus Statue, located within the Lost Isle area. This is an underwater location that requires specific equipment to access.
Prerequisites to Access:
Navigation Tips:
After talking with dozens of players who've successfully caught this elusive fish, here are the strategies that actually work:
Optimal Setup:
Fishing Techniques:
What Makes It Difficult:
Community Insights: Players report better success rates during the first few hours after server resets. While unconfirmed by developers, enough anecdotal evidence exists to make this worth testing.
Beyond bragging rights, catching the Panther Eel:
Visit the Fish It Wiki on Blox Informer for detailed fish statistics and location maps.
The update doesn't stop with the Panther Eel—two entire biomes received new Mythic-tier additions.
The open Ocean now features additional Mythic fish, giving veteran players new endgame challenges beyond the starter areas.
What This Means:
Fishing Strategy for Ocean Mythics:
The mysterious Esoteric Depths, already known for rare catches, now offers even more Mythic-tier possibilities.
Why Esoteric Depths:
Access Requirements:
Pro Strategy: Set up a Luck Totem at Esoteric Depths during peak player times. You'll benefit from the boost while also helping the community, potentially earning you favors and trading opportunities.
One of the most significant additions is a new LIMITED skin with custom animations. Here's the crucial detail: it will only be available for purchase for two weeks from the update launch.
Why This Matters:
My Take: If you're even remotely interested in cosmetics or collecting, grab this immediately. Limited items in Roblox games almost never return, and you'll regret missing out when you see other players flexing it months from now.
Funding Strategy if Short on Coins:
The powerful Astral Rod received significant balance adjustments in this update, marking the end of its dominance.
What Changed:
Impact on Players:
My Analysis: This nerf was necessary for game health. The Astral Rod was so dominant that it made other endgame rods obsolete. Now players have real choices in their equipment loadouts. If you own one, don't panic—it's still excellent, just not the only option anymore.
The Gold Digger enchantment, which should boost coin drops from fish, was bugged and not functioning correctly. This update fully repairs it.
What It Does Now:
Who Should Use It: If your goal is maximizing coins per hour, Gold Digger just became one of the best enchantment choices. Apply it to your primary farming rod.
One of the most helpful additions is the new warning indicator in the Fish Index.
How It Works:
Why This Is Huge: Before this update, players would spend hours trying to catch fish their rods literally couldn't hook. This simple feature saves massive frustration and improves the new player experience significantly.
You can now preview Skin Crate contents before opening them using the new Inspect button.
Benefits:
Consumer Advice: Always inspect crates before buying, especially the new Merchant-exclusive one. While you can't guarantee specific drops, knowing what's possible helps you decide if it's worth your coins.
Both Fisherman Island and Kohana Island received fresh background music tracks.
Atmosphere Impact:
Personal Note: The new Fisherman Island track has a chill tropical vibe that perfectly complements the meditative fishing gameplay. Kohana's music incorporates volcanic themes with subtle percussion. Small detail, but it significantly improves the overall experience.
The update addressed several critical issues:
Fishing Exploits: Various exploits that allowed unfair advantages have been patched. This levels the playing field and protects the game economy.
Enchantment Stone Issues: Problems with enchantment stone functionality and application have been resolved, making the enchantment system more reliable.
Trading and Gifting: Bugs affecting gamepass trading and gifting have been fixed, particularly important for the social aspects of the game.
Ghost Worm Mutation Bug: A specific bug affecting Ghost Worm mutations has been corrected, ensuring proper mutation mechanics for this bait type.
While not explicitly listed, players report:
Don't miss out on free rewards! Here are all currently active codes:
| Code | Rewards | Status |
|---|---|---|
| TRAVEL | 3x Luck I Potions | ✅ Active (NEW!) |
| SHARKSSS | 2x Mutation I Potions, 1x Luck II Potion | ✅ Active |
| MEGA | 2x Luck II Potions | ✅ Active |
| MUTATE | 1x Mutation I Potion | ✅ Active |
| WORMHYPE | F2P Rod Skin | ✅ Active (Level 100+) |
| XMAS2024 | 50 Candy Canes, 2x Coin Potions | ✅ Active |
Redeeming codes in Fish It is straightforward:
Important Notes:
Where to Find New Codes:
If you're just starting with this update, here's the most efficient path:
1. Kohana Volcano Farming
2. Esoteric Depths Mythic Hunting
3. Coral Reefs Tropical Farming
Must-Buy Items (in order):
Can Wait:
The Mistake: Spending your limited coins on skins and cosmetics before essential progression items.
Why It's Bad: You'll struggle to access new content and earn coins efficiently without proper equipment.
The Fix: Always prioritize functional items (rods, boats, Diving Gear) over cosmetics until you're established.
The Mistake: Grinding for rare fish using only your base rod luck with no potions or totems.
Why It's Bad: Rare fish spawn rates are already extremely low. Without luck multipliers, you're wasting hours of time.
The Fix: Always stack luck boosts when hunting specific rare fish. Luck Totem + Luck II Potion + Enchantment makes an enormous difference.
The Mistake: Spending hours fishing for a specific fish your current rod can't catch.
Why It's Bad: Literally impossible to catch fish beyond your rod's capability, making it pure wasted time.
The Fix: Check the Fish Index before hunting specific fish. Upgrade your rod if needed.
The Mistake: Waiting to buy the new limited skin because "I'll get it later."
Why It's Bad: Once the 2-week window closes, it's gone forever with no second chances.
The Fix: If you want limited items, buy them immediately. Farm coins if needed, but don't let the deadline pass.
The Mistake: Always fishing alone instead of utilizing the new Luck Totem mechanic.
Why It's Bad: You miss out on server-wide luck boosts that dramatically improve your catch rates.
The Fix: Join the Discord community, coordinate with other players, and take turns providing Luck Totems for group benefits.
Understanding how luck multipliers stack helps you optimize:
Base Luck Formula:
Optimal Stack Example:
Astral Rod (300 base) → 300
+ Leprechaun II Enchantment (+50%) → 450
+ Luck II Potion (+100%) → 900
+ Luck Totem (+100%) → 1800
+ Rainy Night (+80%) → 3240 total luck
Practical Application: Save your best potion and totem stacks for actual rare fish hunting, not casual farming. The costs add up quickly.
Technique: Some players report better rare fish rates on freshly started servers or after server resets.
Theory: New servers might have "fresher" RNG seeds, though this isn't officially confirmed.
Execution:
Caveat: This remains largely anecdotal, but enough players swear by it to warrant experimentation.
Strategy: Instead of using the same bait continuously, rotate through different types every 15-20 minutes.
Reasoning: Some players theorize this "refreshes" your local RNG, though again, not officially confirmed.
Implementation:
Observation: Specific fishing positions at certain locations yield better results.
Tested Positions:
Explanation: While possibly placebo, positioning might affect which fish pool you're drawing from or influence spawn calculations.
Fish It Discord Server ⭐ ESSENTIAL
Fish Atelier Roblox Group
Social Media
Blox Informer Fish It Wiki (Unofficial but Comprehensive)
Note: The official wiki is still in development according to developers. The Blox Informer wiki is currently the most comprehensive resource.
While Fish It doesn't have a dedicated subreddit, you can find discussions in:
Value: Reddit discussions often surface advanced strategies, data mining discoveries, and community theories worth investigating.
Based on update patterns and developer hints:
Fish Atelier (the development team) has demonstrated:
Recommendation: Stay active in the Discord for the most current information and to influence future development through feedback channels.
The Traveling Merchant is permanently located on Fisherman's Island (formerly Stingray Shores), near the prize wheel. Look for a distinctive merchant tent with colorful banners—you can't miss it once you're on the island.
The new Limited Skin will only be available for purchase for two weeks from the update's release date. After this period, it will be removed from the shop and likely never return, making it a true limited collectible.
To catch the secret Panther Eel, fish at the Sisyphus Statue location in Lost Isle (requires Diving Gear). Use your best rod (Astral or higher), stack all available luck boosts (Luck Totem + Luck II Potion + Leprechaun enchantment), and be prepared for extended grinding. The average catch time is 5-7 days of dedicated effort. Position yourself against the back wall of the Treasure Room for optimal results.
The Astral Rod was intentionally nerfed in this update to improve game balance. Its Luck stat and Maximum Weight capacity were reduced. While it's no longer as overpowered as before, it remains a viable endgame rod—just not the only option worth using anymore. This change was necessary to make other high-tier rods competitive.
The Luck Totem is a placeable item that creates an area-of-effect buff. When placed, it increases the Luck stat by 100% for all players within its radius, lasting approximately 30 minutes. This makes it excellent for group fishing sessions, as one player's Totem benefits everyone nearby. Strategic placement near high-value fishing spots like Esoteric Depths maximizes its impact.
No, you cannot catch the Panther Eel without Diving Gear. The Sisyphus Statue is located in the underwater Lost Isle area, which is completely inaccessible without purchasing Diving Gear from the Westle Utility Shop for 75,000 coins.
The two new Merchant rods are excellent mid-to-late game options but don't necessarily replace top-tier endgame rods like the Ghostfin Rod or even the nerfed Astral Rod. They're best suited for players in the Level 30-70 range who need a significant upgrade from starter equipment. Late-game players with established rod collections may find them redundant.
The exact rotation schedule hasn't been officially disclosed, but community observations suggest the Merchant's stock refreshes periodically, possibly weekly or bi-weekly. Join the Discord server for notifications when significant stock changes occur. Some items appear to be permanent fixtures, while others rotate in and out.
Electric Guitar Skins are purely cosmetic with no gameplay advantages. They feature unique idle animations and visual effects that add personality to your fishing experience. Whether they're "worth it" depends entirely on how much you value cosmetics and self-expression. Prioritize functional items first, then buy cosmetics with leftover coins if you're interested.
Currently, most exclusive items including those from the Merchant cannot be traded directly. However, with the recent fixes to gamepass trading and gifting systems, we may see expanded trading functionality in future updates. Check the in-game trading system for current capabilities.
While there's no strict level requirement to access Lost Isle (only Diving Gear purchase), Level 30+ is recommended for practical reasons. By this level, you'll have:
Attempting the Panther Eel hunt below Level 30 will be extremely frustrating and inefficient.
Common reasons codes fail:
The New Skin Crate offers exclusive cosmetics unavailable anywhere else in the game. Its value depends on your priorities:
Buy if:
Skip if:
The ability to preview contents before opening helps you make an informed decision.
The Fish It Merchant Update represents the most significant content addition since the game's launch. The introduction of the Traveling Merchant system fundamentally changes how we approach progression and collectibles, while the Panther Eel gives endgame players a new prestigious goal to chase.
Collectors: Focus on the Limited Skin and New Skin Crate. Don't miss the 2-week window—you'll regret it later when these become status symbols.
Casual Players: Redeem codes, grab Diving Gear eventually, and enjoy the new music and QoL improvements. The update makes the game more accessible and enjoyable for casual play.
Hardcore Grinders: Hunt the Panther Eel with optimized luck stacking, farm the new Mythics in Ocean and Esoteric Depths, and master the Merchant rotation system for maximum efficiency.
Social Players: The Luck Totem mechanic makes Fish It more collaborative. Coordinate with friends, take turns providing totems, and create a supportive fishing community.
Rating: 9/10
This update delivers on multiple fronts: meaningful endgame content (Panther Eel, new Mythics), improved progression systems (Traveling Merchant), quality-of-life enhancements (Fish Index warnings, Skin Crate preview), and necessary balance changes (Astral Rod nerf). The only minor criticism is the lack of an official wiki, but the community has filled that gap effectively.
The Merchant system shows long-term potential for ongoing content additions without requiring massive development overhauls. If Fish Atelier continues this update quality and frequency, Fish It could become one of Roblox's premier fishing simulators for years to come.
Bookmark this guide and check back regularly for updates as new information emerges and additional codes are released. The Fish It meta evolves quickly, and staying informed gives you a competitive advantage.