Are these actually baby bags? Sugarjack Designer Bags are so chic they transcend traditional diaper bags and leave them in the dust! These undercover baby bags sport a fully removable liner that has all the baby organizer features of a traditional diaper bag. When baby outgrows diapers, you'll have a gorgeous bag in a classy, timeless design. Sugarjack came into being because Trevor Hayward and his wife were frustrated by a lack of appealing baby bags. They decided to create classy alternative bags that don't "tell the whole world you're a mother." They came up with a bag that's "diaper bag by day, luxurious handbag by night." Rosenberry Rooms knows you'll agree that Sugarjack Bags belong on every new mom's "must have" list!